Team

Jordy Kool MBA

Owner, investor and advisor of several companies. Identifying the growth potential of companies and its management are main focus points for Jordy. He prepares companies for new stages of development, where he will challenge and facilitate existing management teams in leading healthy transitions from one phase to the next. Jordy is member of several boards and founder/chairman of IT4Kids.

Annelotte van Berkel

As Jordy’s Personal Assistant at Iron Asset Management and Koolactive, Annelotte is the center of the organization. She is passionated about organizing various activities for all participations. She is known for her service oriented mind set, dedication and strong organization skills. Prior to her role at Iron, Annelotte worked as Office Manager and HR Assistant at Infotheek Group. Annelot is treasurer of the IT4Kids foundation. 

Mado van den Brand RV, CMA 

Head of Finance, legal, M&A, valuation and CEO of We Support. Mado has had various positions in controlling and finance in wholesale and distribution. Later on Mado was Financial Director of several companies, including Infotheek Group. Since 2019 Mado works as an independent advisor and business valuator.