Team

Jordy Kool MBA

Owner, investor and advisor of several companies. Identifying the growth potential of companies and its management are main focus points for Jordy. He prepares companies for new stages of development, where he will challenge and facilitate existing management teams in leading healthy transitions from one phase to the next. Jordy is member of several boards and founder/chairman of IT4Kids.

Marjolijn Meijer MCC

Fitness entrepreneur Marjolijn acts as CEO of the Urban Gym Group and is active as a partner in most of Iron’s participations in Sports & Health. Marjolijn is founder of Club Sportive, Trainmore and HIGH Studio’s, the state of the art fitness playground in the Netherlands, with over 25 sites and 600 employees. Her experience and interests include innovation, change management, culture and talent development. Marjolijn is member of the Rex Roundtables and a frequently asked expert on topics as HR and leadership.

Mado van den Brand RV, CMA 

Head of Finance, legal, M&A, valuation and CEO of We Support. Mado has had various positions in controlling and finance in wholesale and distribution. Later on Mado was Financial Director of several companies, including Infotheek Group. Since 2019 Mado works as an independent advisor and business valuator.

Xander Beemer RE, MBA

Everything related to technology and gadgets are Xander’s passion. IT has been at the core of his professional life, from in-company IT technology fresh-ups, dealing with complex infrastructural migrations as well as guiding organizations with digital transformation roadmaps. Going the distance dedicated, engaged and always focused on getting the job done.

Aid Ahmic

Aid is Managing Partner at several of Iron’s participations. He has strong expertise in sales management throughout Europe. His main areas of interest include setting up new business, finding new markets, recruitment. talent development and change management.

Annelotte van Berkel

As Jordy’s Personal Assistant at Iron Asset Management and Koolactive, Annelotte is the center of the organization. She is passionated about organizing various activities for all participations. She is known for her service oriented mind set, dedication and strong organization skills. Prior to her role at Iron, Annelotte worked as Office Manager and HR Assistant at Infotheek Group. Annelot is treasurer of the IT4Kids foundation. 

Mirjam Roos LL.M, MBA

Mirjam helps organizations to improve their performance, primarily through the analysis of existing organizational challenges and the development and implementation of plans for improvement. Her fields of expertise include corporate communications, PR, HR, coaching young individuals and change management.