• business is like TOP sport
  • the world is our playground
  • we roll up our sleeves and have our boots on the ground..
  • headquartered in The Netherlands
  • teamplay..
  • scaling up & international rollouts are our middle names
  • active in Sports, Fitness, Health & Wellness, IT and Human Capital

Strategy

Iron Asset Management is a family invested fund supporting entrepreneurs in realizing their growth ambitions. Iron has a broad experience in acquiring significant shareholdings in mid-sized companies, with the objective of increasing long-term shareholder value. In its selection process, Iron focusses on figuring out whether we Iron and We Support can have an added value in addition to investment and return criteria. Iron’s broad network of management expertise will be of added value to the invested companies to obtain a leading position in their business landscape.

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Sports
Health

The Urban Gym Group is the front runner, leading the fitness movement and continuously improving the fitness landscape. They do so by creating an on-trend fitness platform with a customer-experience mindset.

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TrainMore was founded in 2010 as a concept to compete with the growing number of budget-fitness centres, while still keeping quality and with the mission to help people live healthier and exercise more.

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The founders developed an inspiring fitness club concept which blends training, music, entertainment and distinctive interior decoration.

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High Studios exists of four individually-designed, central Amsterdam boutique fitness studios providing 200+ HIIT classes per week for all levels, shapes, and sizes.

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BTY CLB provides high intensity workouts focused on glutes and booty in Amsterdam and Rotterdam nightclubs and unique locations such as Chin Chin Club, W Amsterdam, A’dam Toren and Toffler. June Sier, founder of the BTY CLB, will continue to expand her concept together with the Urban Gym Group.

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Renessence is a space for radical self care and deep healing. Our unique integrated well-being ecosystem of services, therapies, programs, classes and products will revolutionize your health and happiness and will empower you to be the greatest version of yourself. https://renessence.com/

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9 out of 10 gyms fail to effectively support their members in achieving fitness goals, which is a huge risk for unenrollment and impacts the customer lifetime. We experienced this problem ourselves when we unsuccessfully tried to lose weight through fitness training. We did succeed after switching to jogging with a tracking app. Therefore, we

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TRIB3 has a truly unique boutique fitness concept and is active in several international markets including UK, Spain, Finland and Russia with more international markets coming soon. At TRIB3, every detail matters in keeping their customers coming back, time and time again.

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By purchasing and selling used fitness equipment, Gymwarehouse aims to give well maintained fitness equipment a second life.

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My Local Gymgroup

IT
Telecom
Media

BE Networks offers you a great solution to the overkill of tech assets on the market, while we provide high-end products — Cisco, Juniper, and many more — within affordable, smart solutions and a responsible footprint. And we don’t just sell the products and leave – we’ve always partnered with our customers to form long‑term

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Infotheek Group was founded in 1991 and became the European market leader in circular IT, supplying solutions to both endusers as resellers.

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Flex IT Distribution sees it as their mission to promote and accelerate the transition to a Circular Economy.

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HR capital

The Future Human Capital Group (FHCG) was founded in 2019 in The Netherlands, as an investment vehicle for companies operating in Consultancy, Recruitment and Sales Outsourcing. FHCG consists of 4 brands: In4Leads, Intrameo, Fresh Minds and Sc.tiger, with a strong focus on human capital which in our view always make the difference in the services

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Intrameo is a recruitment agency, focused on connecting Sales and IT professionals with new employers.

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In4Leads is a direct sales agency focused on spotting and generating qualitative data, appointments and sales leads.

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Believing strongly in the position of the employee, FreshMinds enables IT professionals to work on custom made projects with the public and profit sector in the Benelux.

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Sc.Tiger is a knowledge-driven organization and founded by BI & Data experts. We ‘manage from expertise’ by empathizing with the challenges of a consultant. We roll up our sleeves and train, coach and develop BI & Data professionals. We keep it simple. Just change, improve, grow, or in other words move forward consistently.

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Lepaya is a provider of Power Skills training that combines online and offline learning. Founded by René Janssen and Peter Kuperus in 2018 with the perspective that the right training, at the right time, focused on the right skill, makes organizations more productive. Lepaya has trained thousands of employees. As a challenger in a crowded

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Think Codex is a multiple award-winning Gamification Organisation that focuses on Behavioural Change.

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We Support is founded in 2020 with the aim to assist mid sized companies in HR, IT, Facilities, Legal, Finance and Real Estate.

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Previous investments

Centralpoint is the largest IT reseller in the Benelux and advises, manufacturer-independently, enterprises in the Netherlands and Belgium about tangible IT solutions.

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